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Archive for December, 2015

VIDEO: The benefits of selling over the holidays

Friday, December 4th, 2015

Many people try to avoid listing their home during the holidays — but why? Today, we have three reasons why selling in the winter months is actually a great idea:

  1. Most homes show better during the holidays. Homes that have seasonal directions have an emotional appeal. Buyers already buy on emotion, and Christmas decorations only add to that.
  2. Buyers are serious. If a buyer is looking during the holidays, which we can all agree are quite hectic with Christmas shopping and family events, that buyer is pretty serious about making their move.
  3. The lack of inventory removes competition. Plenty of sellers are ready to sell, but are waiting until the spring to list their homes. You have a better chance to capture a buyer during this time because competition is so much lower.

If you have any questions about the specific market conditions in your neighborhood, please don’t hesitate to reach out to us. We would love to hear from you!