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Archive for January, 2016

VIDEO: A Single Photo Can Sell Your Property

Thursday, January 28th, 2016

Just about everyone begins their home search online nowadays (95% of consumers), which makes high-grade photography more important than ever. While browsing photos of homes online, it is obvious which ones were taken by professionals and which ones were taken by the agent listing the property.The biggest difference is how bright and well-lit homes look when a professional takes pictures of them.

A smartphone isn’t able to capture the beauty of a home due to the size of the lens and the quality of the camera itself. Professional-grade cameras and lenses make it possible to fit more in the frame and make homes look their absolute best for online viewing. It makes people feel like they’re actually in the room you’re photographing, so you need to hire a professional who knows how to make it happen.

It’s not only about photos, we can also shoot walk-through videos of listings. A professional photographer will give online home searchers the chance to see the home from every conceivable perspective. If you want the details of your home to really stand out, a professional photographer knows how to make that happen!

If you have any questions about getting the most money possible for your home, or about real estate in general, please don’t hesitate to reach out to us.

We look forward to hearing from you soon!

VIDEO: What Can You Expect from the Grand Strand Market in 2016

Friday, January 15th, 2016

It’s time once again for the annual Grand Strand market report! What trends have we seen in the Myrtle Beach area lately and what does it mean for our market?

Last year, we saw inventory decrease by 7%. The number that really jumps off the page, however, is the fact that 16% more homes sold in 2015 than the year before. Additionally, the average days on market dropped 4%!

The good news doesn’t stop there: median sales price rose 6% in 2015, from $180k to $192k! The average sales price rose 5%, from $218k to $228k. That’s a healthy amount of appreciation!

These numbers indicate a very, very healthy market. Builders are building a lot of new inventory in the Myrtle Beach area because the demand is there. We’ll be keeping an eye on inventory online to ensure that the market keeps going strong.

As far as condos are concerned, we saw a drop in inventory of 8% in 2015. Sales increased 9% and the median sales price rose 1%, from $114k to $115k. The average sales price rose 3%, so prices remained pretty stable overall.

The condo market typically trails the single-family market, and that’s exactly what we’re seeing here. There were big improvements in the single-family home market, but only minor improvements in the condo market. It’s looking like we’ll continue to see an upward swing in both of these markets as we make our way through 2016.

If you have any questions about where our market is heading, or if you need real estate assistance of any kind, we would love to hear from you!